Course code:
Anno accademico:
Academic year:
Titolo del corso:
Course title:
IT for Tourism Services
IT for Tourism Services
Nessun partizionamento
Settore scientifico-disciplinare:
Reference sector:
Primo Semestre
Dipartimento di Lingue, letterature e culture straniere
Modalita' di frequenza:
Non obbligatoria
Numero totale di crediti:
Total credits:
Attivit� didattica frontale (ore) :
Lectures (hours) :

English proficiency; systematic use of e-mail, web navigation, social networking, and mobile communication; willingness to keep in touch on a professional level through social networks and/or e-learning platforms.

Obiettivi formativi:
Educational goals:

After completing this module, students will know how the network model may represent and help manage the links among digital entities and the relationships among businesses and consumers.
Furthermore, students will be aware of how fast and deeply disruptive technologies have impacted - and will impact - the tourism field and its business models.
Lastly, students will learn how to rely on solid scientific models to evaluate the quality of destinations' network and mobile communication: to which extent it is consistent with its sustainability, promotion, and commercialization, and the integration among actors.
Consistency with the overall objectives of the degree course mainly involves the INF/01 area and the ICT, specifically entailing the notions of destination, sustainability, local government, and the opportunities provided by digital technologies.

Contenuto del corso:
Course contents:

25 Years of eTourism
Networks and Social Networks
Web Presence
Destinations, the Industry, and Peer-To-Peer
Mobile: Smartphones, Telecoms, Wi-Fi, and Apps
Quality, and the 7Loci Meta-Model
Analytics, Insights, Cookies, and the disappearing Privacy
Web Reputation
Design: Content, Copyright, and Creative Commons
Design, Usability, Gamification, Augmented & Virtual Reality
Big-Bang Disruptions

Testi di riferimento:
Course text:
Course text 1: Barabási A.-L., “Linked. How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life”, Perseus, Cambridge, Massachusetts 2002, pp. 1-178 (pagine/pages: 178)

Course text 2: Pomerantz, J., "Metadata", The MIT Press, Cambridge, Massachusetts 2015, pp. 1-44 (pagine/pages: 44)

Course text 3: Mich L., Franch M., Gaio L., “Evaluating and Designing Web Site Quality”, MultiMedia, IEEE (Volume: 10, Issue: 1) in IEEE Computer Society 2003 [] (pagine/pages: 10)

Course text 4: Mich L., Hull J. S., “Good practices for web presences strategies of tourism destinations” in eReview of Tourism Research, n. 10, 3, 2012 [] (pagine/pages: 5)

Course text 5: Downes L., Nunes P., “Big Bang Disruption”, Harvard Business Review March 2013 [] (pagine/pages: 1)

Course text 7: Online materials made available by the lecturer.

Metodi didattici:
Teaching activities:

Lectures, based on specially prepared presentations and analyses of relevant websites and social networking platforms. The class management includes comments and objections from students, who are individually asked to take temporary control of the room’s computer and projector, and be co-leaders in the discussion.
Presentations and lists of relevant links, are made available online. Online communication with students is maintained through a social network and/or an e-learning platform.

Modalita' verifica profitto e valutazione:
Assessment and evaluation:

Competence is assessed with a closed-ended questionnaire about the issues discussed in the module. Correct answers to at least 9 of the 15 questions are required.
Before the written exam, students are asked to participate in group activities where the quality of a Destination Management Organization's web presence is discussed and evaluated.
Groups present their evaluations - each student individually speaking - during the last part of the module itself.
SWOT analysis, originality, proactivity and an objective style are essential components to assess whether group activities meet the standard.
Completion of the written questionnaire accounts for 40% of the exam, and so does individual participation in the group activities. Correct English spelling, grammar and syntax account for the remaining 20%.

Altre informazioni:
Other information:

Students who can't attend group activities should perform their evaluations individually, and keep in touch with the lecturer to agree on when and where they will present their work.
Special programs can be agreed with students from European and Pan-American Languages and Literatures.